Mr Dorfsman, 87 on the advice of his physician, is postponing his trip. Hopefully it can be rescheduled in the fall. Best wishes for good health!
Many artists look askance at branding. Yet they are doing it every minute. Likewise, beginning in the 1940's, television made decisions on graphics and design which became their brand. In the 1990's branding gained explicit momentum. Seemingly simple, branding is external identity, but to do it well is a challenge.
Lou Dorfsman was a graphic designer who became the creative director for the CBS television network from the late 1940's through the 1980's. Back when television was a cultural force. CBS was William S Paley, Edward R Murrow, Walter Cronkite, the eye logo.
Dorfsman had influence beyond the CBS graphic identity, laying the groundwork for the network's advertising, marketing, ratings and the design of the headquarters building (Saarinen!). Branding. For a flavor of Dorsfman's work, see "Dorfsman and CBS".
Lou Dorfsman speaks at W+K. 224 NW 13th 4:30 Free CANCELED
