Monday, July 09, 2012

July 11 What's Going on in China

China has a significant middle class that is growing. There is a rapid cultural evolution of the Internet-connected generations. In a huge population of only children, the desire to express individuality is strong. By 2015, China will have 500 million people under 30. The family bond is still paramount in Chinese society, so each of those individuals operate in relation to the expectations of parents and grandparents. Tonight is a discussion, All Eyes East, by consumer researcher Mary Bergstrom from Shanghai and Nick Barham from W+K who share their insights on youth marketing in China today. At the UO White Stag Building auditorium, 70 NW Couch. Register in advance at 6PM Free